The sportsbooks at Caesars Palace and The Linq might look different the next time you visit Las Vegas. Recent partnerships with Turner/Bleacher Report and ESPN call for additions at each property. Caesars Palace recently debuted a Bleacher Report themed broadcast studio. Next year, The Linq will open a broadcast studio for ESPN.
— CaesarsEntertainment (@CaesarsEnt) May 15, 2019
These are mutually beneficial partnerships. The media companies, Turner and ESPN, will have broadcast homes in the epicenter of sports betting. The casino operator, Caesars Entertainment, will have their sports betting odds used with both media outlets. Let’s take a look at both deals.
Caesars Palace and Turner/Bleacher Report
In February, Caesars Entertainment announced their first sports betting media partnership. Caesars Palace is now home to a Bleacher Report broadcast studio. Turner Sports (Bleacher Report, TBS, TNT, AT&T SportsNet, etc,) will use the studio for programming geared toward gaming and regular editorial content. Sports fans may have already seen the studio featured on TNT, Twitter, and the Bleacher Report app.
The way the studio is set up, you won’t be able to show up with signs to broadcast over the air. However, visitors can see the broadcasts taking place in person at Caesars Palace. Expect to see Bleacher Report and Caesars creating some special events as the partnership develops.
You can set up sports betting notifications on the excellent Bleacher Report app sports betting news that features odds from Caesars. I recently downloaded the BR App and it’s now the main sports betting app on my mobile devices.
The Linq and ESPN
More recently, Caesars Entertainment announced a partnership with ESPN. The deal includes building a new ESPN-branded studio at The Linq. The new studio will open sometime in 2020. ESPN will use the studio to create sports betting-themed content for TV and the ESPN app.
ESPN will air segments from the studio for a variety of TV shows and podcasts including “Daily Wager,” “Bad Beats” on SportsCenter with Scott Van Pelt, the Behind the Bets with Doug Kezirian podcast and more.
Connor Schell, EVP of Content for ESPN said: “having a great partner in Caesars Entertainment and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans.”
More Broadcast Studios Inside Casinos
The trend of adding broadcast studios near casino sportsbooks isn’t new and doesn’t show signs of ending soon. The most popular sports betting broadcast studio right now is probably VSiN at the South Point.
Visitors at South Point can see the broadcasts just a few steps away from the sportsbook. When Circa opens in downtown Las Vegas, they will have another broadcast studio for VSiN. This studio will be located inside the massive sportsbook. There will be additional radio studios on the third level of the sportsbook. Circa is scheduled to open in December of 2020.
Marc Meltzer covers Las Vegas, gaming and men’s lifestyle for various outlets. Check out his blog at Edge Vegas.