Station Casinos is having a banner year. This year the casino company added a new property to their roster, announced a potential major renovation, took the company public and most recently upgraded their players club.
 
Red Rock Casino is my local casino and it’s always fun to observe how the parent company is doing. Since moving to Las Vegas, Red Rock Casino has undergone a slew of upgrades without changing the essence of what makes it one of the best casinos of the Vegas Strip.
 
 
 
While all the changes with the parent company this year should be good on a business level, they should also be good for the customers. That’s not always the case but it appears Station Casinos is on the right path.
 
Welcome Palms To The Station Casinos Family
 
Earlier this year Station Casinos purchased the Palms. While they’re mostly considered a casino chain for Las Vegas locals and this acquisition might help change that perception. The addition of the Palms gives Station Casinos two casinos within a 2-3 minute drive of the Vegas Strip. The other casino near the Vegas Strip is Palace Station…
 
Palace Station Renovations Coming Soon
 
Palace Station was the first property for Station Casinos 40 years ago. The former Bingo Hall will be renovated in three phases depending on need over the next couple of years. Plans call for a new hotel tower, bingo hall, movie theater and more over time. Like the Palms, Palace Station is located just off the Vegas Strip a few minutes west of the I-15. Together, these properties will bring Station Casinos closer to the Vegas Strip. When Palace Station is renovated, along side of the Palms, the proximity to the Vegas Strip, friendly gaming and players club will only make Station Casinos more attractive to tourists.
 
Boarding Pass Players Club Expansion
 
Station Casinos’ Boarding Pass players club expanded on Nov. 1 into “My Rewards.” You can now earn points and status credits on nearly every way you spend money at any of Station Casinos’ 20 locations including the Palms. Like the bigger players clubs, you can now earn points and credits with non-gaming spend on things like restaurants, bars, bowling, ice skating, spa, hotel stays, pools/cabana visits, catering, and concerts. This is a fantastic addition for Station Casinos. You can find more information on My Rewards here.
 
If you’re not a Boarding Pass member, you can sign up for the players club using Facebook. Check it out here.
 
Station Casinos Goes Public
 
Earlier this year Station Casinos began publicly trading on the Nasdaq stock market under the name Red Rock Resorts. The IPO raised more than $530 million for the company. While financial matters like this might not interest customers all that much, this offering helped Station Casinos cut debt by more than $400 million and accumulate money to make improvements to their properties (see Palace Station). I look forward to seeing more upgrades across all 20 of their casinos in the future.
 

Marc

Marc Meltzer covers Las Vegas, gaming and men’s lifestyle for various outlets. Check out his blog at Edge Vegas.
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