It feels like just yesterday that The Cosmopolitan opened in Las Vegas. Nope, the luxury casino-resort opened in December of 2010. There’s a long history for this relatively young casino on the Vegas Strip. At first, The Cosmopolitan marketed themselves as a unique property. While the right amount of wrong was fun for guests, it didn’t produce the revenue needed to make the property profitable.
In 2014, The Cosmopolitan was sold to real estate investors, the Blackstone Group. Over the past four years, Blackstone has upgraded just about every inch of the casino and hotel. There are new penthouse suites, a gorgeous sportsbook and bar, a slew of new dining options, and more.
Through all of the changes, The Cosmopolitan has never lost its soul. Blackstone has changed the environment and still made it accessible to more people. Adding a Starbucks isn’t very exciting but the art inside gives it a uniquely Cosmopolitan feel while appealing to the masses that prefer coffee from a large chain.
Subtle changes to the property like the Starbucks have added mainstream customers the initial ownership shunned. Meanwhile, the property is still offering a unique high-end casino. There are now three high limits gambling areas and high-end restaurants that appeal to a different Las Vegas guest.
The upgrades to the Cosmopolitan won’t stop in 2019. Guests will see renovated hotel rooms, an improved premium WiFi network, technology advancements, and more.
Hotel Room Renovations
This isn’t exactly news as hotel room renovations were being finished throughout 2018. Well, the remodeling of the rooms is complete. In 2018, The Cosmopolitan completed the remodel of 3,033 guest rooms. The new rooms were designed in partnership with New York-based Virserius Studios.
The full remodel of both The Chelsea and Boulevard Tower left no detail untouched. The hotel rooms now feature modern artwork, clean textiles, statement wall coverings, improved lighting, user-friendly technology, and a more energy-conscious design.
The premium hotel rooms at The Cosmopolitan received a bit more of an upgrade. The Terrace rooms (Terrace Studio, Terrace One Bedroom, Terrace Suite) offer a more upscale aesthetic. The design incorporates rich jewel tones, gold touches, and unique handcrafted patterns. The layout of these rooms has also been changed to create a more distinct and functional living, dining, work, and bedroom areas.
All rooms at The Cosmopolitan are equipped with tablets. Guests can book restaurant and spa reservations, purchase show tickets, order room service, and schedule wake-up calls without picking up the phone. The tablets also include automated lighting and temperature adjustments.
At the end of 2018, The Cosmopolitan launched its new and improved wifi network. The property is finally offering complimentary, premium wifi access to all hotel and non-hotel guests. Previously, only hotel guests had access to wifi with their resort fee or conference.
The new wifi system should provide the fastest network available on the Strip with nearly unlimited download speeds in excess of 100mbps. I happened to be at The Cosmopolitan as the wifi network launched. The speed is as fast as any other casino in Vegas for simple mobile tasks. I look forward to working somewhere in the casino and really putting it to the test.
New Parking Policy For Hotel Guests
The Cosmopolitan is doing away with the parking fee for some visitors to the property. In 2019, The Cosmopolitan’s $39 resort fee will include self and valet parking fees.
That’s a good step for hotel guests but Las Vegas locals and non-guests will still have to pay to park.
Rose Chatbot Improvements
Rose, the property’s SMS-based chatbot, has been upgraded to offer AI and natural language processing. This will allow Rose to fulfill more unique requests and understand the context of guest communication. This technology has come a long way in a short time.
Rose will now offer tour experiences to guide guests in their exploration of the resort from obscure, off-the-menu items and nightlife recommendations to a full “24-Hours at The Cosmopolitan” itinerary.
Another sweet new feature is that guests can now ask Rose to check them out of their room using the credit card on file for any pending charges without having to visit the front desk. This eliminates another phone call or time waiting for the TV to process the checkout pages.
Lastly, Rose now has the ability to serve individual casino loyalty guests at an even higher level than before. Identity Rewards members now have the convenience of communicating with Rose to deliver their personalized status and promotional offers, all via SMS-texting.
The press release teased that there will be more changes coming in 2019. I can’t wait to see the next evolution of The Cosmopolitan.
Marc Meltzer covers Las Vegas, gaming and men’s lifestyle for various outlets. Check out his blog at Edge Vegas.
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