Casino players clubs are a great way to earn discounts and freebies when you visit Las Vegas. Players clubs were introduced as a way to entice gamblers to return to a casino to gamble. They used to only reward those gamblers. That’s no longer the case as many larger players clubs act more like traditional loyalty clubs for any kind of business.
The larger and more forward thinking casino players clubs are offering points and rewards for all money spent on property. Cash spending rewards often offering points for spending on dining, hotel rooms, spa treatments and shopping. Here’s an overview of which casino players club offer points for money spent outside of the casino.
Total Rewards (Bally’s, Caesar Palace, The Cromwell, Flamingo, Harrah’s, The Linq Hotel, Paris, Planet Hollywood, Rio) – Earn 1 Reward Credit for each dollar spent on dining, shopping, hotel rooms and amenities (i.e. pools, golf). Note that some off-property and leased businesses may not participate offering points. Check with each business when making a reservation or when making a purchase.
M Life (Aria, Bellagio, Excalibur, Luxor, Mandalay Bay, MGM Grand, The Mirage, Monte Carlo, New York-New York) – Earn 25 M Life Tier Credits for every dollar you spend on hotel, dining, entertainment, or spa in Las Vegas per dollar spent. MGM/M Life hotels in other locations offer different ratios.
Grazie (Palazzo and Venetian) – Grazie offers different amounts of point rewards for cash spending based on your status in the club. Grazie level receives 5 Status Points per dollar spent. Gold and Platinum earn 20 Status points $1 dollar spent. All spending must be charged to your hotel room. You may want to charge everything to your room at Palazzo and Venetian.
Red Card (Encore and Wynn) – Spending is rewarded differently at Encore and Wynn than other Las Vegas hotels. You should charge everything you spend to your hotel room. At the end of your visit a host will let you know if you’ve spent enough to receive any complimentary items or discounts. The ambiguity isn’t meant to be sketchy, it’s a way for the hotel staff to create a better one on one relationship with their customers.
Identity (Cosmopolitan) – The Cosmo probably has the most aggressive players club regarding cash spending. You earn 5 Identity points for every dollar spent on hotel, dining, spa and shopping. Additionally you earn $5 in resort credit for every $100 spent.
The idea of rewarding casino customers for spending outside of the casino and in the rest of the hotel is only a few years old and still growing. Like the original players club rewards in the casino these new rewards are aimed at keeping you loyal to the particular brands.
Not every casino operator has moved to this model yet but some of these companies are already looking ahead at ways to extend their brand to you beyond Las Vegas. Total Rewards and M Life have started to offer players club rewards outside of Las Vegas and even in your house. Casino operators are always looking for new ways to attract customers today so expect more outreach.
Brendon has been in the Las Vegas travel industry for the past 15 years. As a frequent traveler to sin city he maintains a respect for Americas playground.
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