In 2017, Caesars announced it was going to explore licensing its brand names to products and hotel companies. Caesars even hired some big-name licensing people to take on the task. Slow forward to 2019 when the company announced Caesars Republic Scottsdale. When construction is done it will be Caesars’ first US non-gaming hotel.
Jonathan Adler Meets The Flamingo
Continue the slow step forward to 2020 and fans of Flamingo Las Vegas can buy designer Flamingo merchandise. Flamingo Las Vegas has launched a new partnership with famed potter and designer Jonathan Adler. Flamingo’s history and iconic imagery influence this partnership.
Adler has elevated elements of style throughout Flamingo Las Vegas. One of the most popular items is sure to be the exclusive lamp inspired by the resort’s namesake bird. The Flamingo lamps will be installed in renovated rooms throughout 2020.
Adler has also created a line of bespoke retail items. These are available for purchase at the Flamingo Promenade store near the exit towards The Linq. The collection will offer products such as Flamingo beach towels, sculptures, mugs, poker chip sets, and more.
The items are priced between $25 and $150. Adler carefully curated this unique collection. Each item reflects his stylish sensibilities and irreverent point-of-view.
“Flamingo Las Vegas is an icon – it’s impossible to think of Las Vegas without thinking of the Flamingo,” said Adler. “It was a thrill to be able to create a collection that combines Flamingo Las Vegas’ rich history with my favorite fresh, modern colors, patterns and the glamour of the city itself. Forget tiny shampoo bottles – these pieces are what you’ll want to stuff in your suitcase to take home.”
“We are grateful and thrilled that Jonathan Adler has lent his remarkable talent to Flamingo Las Vegas,” said Ken Janssen, senior vice president and general manager of Flamingo Las Vegas. “Adler has focused his fresh and modern approach to style to creatively marry the classic Vegas appeal that Flamingo has embodied for nearly 75 years. We are certain our guests will appreciate his skillful design work in each hotel room and throughout the resort.”
Bugsy & Meyer’s Steakhouse
Adler’s work with the Flamingo doesn’t end with unique products for purchase. He also contributed art to Flamingo’s new Bugsy & Meyer’s Steakhouse. Adler spent nearly 100 hours designing a custom hand-beaded flamingo piece for the steakhouse. The piece of art overlooks the restaurant’s centerpiece bar. It contains a variety of glass beads in different heights along with patterns within patterns. This gives the piece a sense of depth and dimension.
The new steakhouse design is also a throwback to the era of Bugsy Segel and Myer Lansky. Guests enter the steakhouse through a “bakery” and past a meat cooler full of beautiful pieces of beef. The restaurant features different areas including a traditional dining room, vintage bar, private dining rooms, and patio seating. Don’t tell anyone but there might be a hidden speakeasy once you pass the main dining room.
Marc Meltzer covers Las Vegas, gaming and men’s lifestyle for various outlets. Check out his blog at Edge Vegas.
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