We typically keep this blog to the news in Las Vegas, things to do when visiting, and ways to get the most bang for the buck when in town. Today will be a little different but at the end of the day, everything comes back to Las Vegas.
New Caesars Entertainment Properties
Caesars Entertainment recently revealed the opening of their first two non-gaming hotels. This is different for one of the most recognized casino brand names. Caesars Entertainment and Meraas Holdings have >announced that they have entered into a non-binding letter of intent for Caesars Entertainment to manage two luxury hotels and a beach club at Meraas’ Dubai-based Bluewaters Island development. In late 2018, Bluewaters Island is expected to become home to Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai — both of which will represent Caesars Entertainment’s first non-gaming resorts.
Caesars Entertainment also announced that they will be partnering with Buena Vista Gaming Authority to open Harrah’s Northern California near Sacramento. Caesars Entertainment will provide brand licensing and consulting services for the casino but they won’t own or operate the casino. The Buena Vista Gaming Authority will develop, own and operate the new Harrah’s.
Licensing Deals
These new properties are examples of an expansion strategy Caesars Entertainment started planning last year. One of the ways they are looking to grow the business is by licensing their brands. The goal of this initiative is for Caesars to become famous as a hotel operator as much as they’re a casino operator. The expansion to Dubai and Sacramento are the first two examples of this new plan.

There will continue to be new Caesars-branded casinos and hotels opening throughout the world. As this strategy expands, so will the Total Rewards network. Guests at these properties should be able to earn and use rewards at properties around the world – including Dubai.
No other casino players club has this kind of reach. There are other casino-resort operators in Las Vegas with properties around the world. However, their casino players clubs don’t connect with those properties. I’ve always wanted to visit Dubai and the Total Rewards connection could make that possible.
Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai
The two hotels will include 479 5-star rooms and are located along the beachfront on a man-made island. A variety of modern amenities will be a part of the experience including a beach club, indoor and outdoor pools, and a spa with a dedicated wellness center. There will be conference space but that isn’t why I want to visit Dubai.
Caesars Entertainment is planning to have 12 restaurants and bars between the two Dubai hotels. They expect to introduce some of its successful celebrity chef concepts to Dubai. We should see some combination of Gordon Ramsay and Giada restaurants. Guy Fieri doesn’t seem to fit for luxury in Dubai but you never know.
Total Rewards Connection
We’ll know more about how the Total Reward players club connection will work when the new properties open in California and Dubai. In a perfect world, guests will be able to earn Total Rewards points anywhere in the world and use rewards to visit these new non-traditional properties. Likewise, it would be great to be able to take a vacation to Dubai and earn reward points to use in Las Vegas.


Marc Meltzer covers Las Vegas, gaming and men’s lifestyle for various outlets. Check out his blog at Edge Vegas.
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