Corporate branding isn’t something we write about often because it’s not very interesting beyond a name on a product. That could change with a recent announcement from Caesars Entertainment. They recently shared that they are the first Founding Partner of Las Vegas Stadium.
The venue that is currently under construction near Mandalay Bay is often referred to as the football stadium that will soon be home to the Las Vegas Raiders. The venue will host more than eight NFL games a year but the Raiders are bound to be the most popular events.

The Deal

This 15-year partnership will not only elevate Caesars’ profile in professional sports but it will offer their customers some unique experiences. The historic partnership also marks the first Raiders deal with a gaming and hospitality company. Expect a lot of firsts from the Las Vegas Raiders in the future.
The partnership will provide select Caesars Entertainment customers and Total Rewards members access to exclusive experiences. Some of the special encounters for Total Rewards member could take place in customized Caesars-branded Owners Suite at the 50-yard line of the Las Vegas stadium.
There are also plans for VIP Dinners on the field, training facility events, fantasy camp participation, stadium tours, and tickets to home games and most stadium events. Caesars Entertainment guests will see alumni, player and cheerleader appearances.
As a founding partner, Caesars Entertainment will receive plenty of branding opportunities at Las Vegas Stadium. Expect to see the Caesars name and logo at a stadium entrance and drop off zone. They will also appear on digital signage, media, radio and print assets.

A Few Words From The Raiders And Caesars Entertainment

“The Raiders are proud to welcome Caesars Entertainment as a founding partner of Las Vegas Stadium,” said Marc Badain, President of the Raiders. “We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this transformative project.”
“Sports have long been a core part of the Caesars experience,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day.”
This is all still a way off. The Raiders won’t play at Las Vegas Stadium until kickoff of the 2020 NFL season.

In The Meantime…Catch The Games At The Book At The Linq

The Linq recently opened a new sportsbook called “The Book.” The new sportsbook is not your traditional setup with large screens and plenty of seats like you’ll find at most Caesars Entertainment properties in Las Vegas.
The Book is more of a sports bar with a number of living room sections called “Fan Caves.” Seating at the bar and adjacent tables is free to anyone. However, the Fan Caves will cost a different food and beverage minimum depending on the day. You can see rates and make reservations here.
The Fan Caves at The Book have couch and lounge chair seating for 8-10 people. Each section has a waitress to grab food and drinks to help you reach your spend commitment. There are towers of TV’s that can show multiple games. Guests can also play X-Box while watching the games on those screens.
While the sportsbook bar is just a typical bar experience in the Fan Cave is unique to The Linq.


Marc Meltzer covers Las Vegas, gaming and men’s lifestyle for various outlets. Check out his blog at Edge Vegas.
More Posts by Marc → Google Plus → Twitter →