Every year the Las Vegas Convention and Visitors Authority (LVCVA) releases a visitor profile of the people that made trips to Las Vegas during throughout the year. The profile does 300 in-person interviews every month. You can probably deduce that the visitor profile encompasses only 3,600 people. This is just a small fraction of the 42 million people who visited Las Vegas in 2017.
The Las Vegas visitor profile is meant to paint a picture of the average person visiting Las Vegas. The study isn’t perfect but it’s helpful to look at the numbers as approximations and the activities as trends. The study is massive so we’ll only take a look at a few items this week.
2017 Las Vegas Vacations
The average length of stay in 2017 was similar to the 2016 study. In 2017, visitors stayed an average of 3.5 nights and 4.5 days in Las Vegas, which is an increase from 2013 – 2015. Once again the most visitors were likely to stay in a hotel and nearly three-quarters of them lodged within the Strip Corridor.
The biggest change might be that more people visiting Las Vegas are booking way ahead of time. Two-thirds of visitors in 2017 made their reservations for their accommodations more than one month in advance, a significant increase over past years. The advance booking window from 61 to 90 days showed the biggest increase. In 2016, only 12% of people booked their trip 2-3 months in advance. That more than doubled last year as 25% of people booked in this time frame.
2017 Hotel Room Rates
In 2017, about half of the visitors to Las Vegas paid a regular room rate. That’s similar to 2016 but a large increase from 2013–2015 results. Fewer visitors than recent years reported paying a casino rate or complimentary rooms. More than one-half (56%) of the visitors who paid a non-package rate and did not receive a complimentary rate.
As Las Vegas sees more visitors for conventions, there won’t be as many people paying discounted rates. Consider yourself a next level traveler if you’re using a website that offers discounts like Travel Vegas or are using discounts and complimentary rooms from casino players clubs.
Budgets For Las Vegas In 2017
Over the course of their entire stay in Las Vegas, 2017 visitors spent much more than in each of the past five years on food and drink. The average visitor spent $376.97 on food and drink in 2017. That was almost $60 more than visitors spent on food and drink in 2016 when the average was $318.09 per trip.
Nearly three-quarters (74%) of 2017 visitors said they gambled while in Las Vegas in 2017. That’s an increase from 69% the previous year. The average trip gambling budget was $541.18 in 2017 which was down from 2016.
Perhaps the gaming budgets were down because people are having less fun gambling. Almost everyone who gambled in Las Vegas that was surveyed spent less than 2 hours gambling. Nearly 8 of every 10 people (77%) indicated who gambled did so for two hours or less. That’s up significantly from each of the past four years.
Nearly 60% of visitors in 2017 attended a show (or shows) during their visit to Las Vegas. Meanwhile, more people saw lounge acts and visited clubs or bars without a cover. Fewer people spent money to see a Broadway/production show (down from 2014 – 2016 results) and more than one in five saw big-name headliner shows. This is why we’re seeing more concert residencies than traditional Las Vegas shows that might have been produced 20-40 years ago.
On average, show tickets in 2017 cost $60.22 which was actually down from 2016 when the average show ticket cost $67.55 and 2015 when the average show ticket cost $61.95.
Marc Meltzer covers Las Vegas, gaming and men’s lifestyle for various outlets. Check out his blog at Edge Vegas.